What is SEO?
If you are a blogger or a small business owner you probably heard about Search Engine Optimization (SEO). Well if you haven’t then don’t worry. By the time you finish reading this post, you’ll have a better understanding of what SEO is, why it is important for your website and how to get better results. This is the first post about a series related to learning about SEO. Stay tuned and check back this website for new articles. SEO is the quantity and quality of non-paid organic website traffic. It’s about understanding people’s questions and the words they are using. Searching for the “intent” on those questions is a big part of SEO.
Why is Search Engine Optimization (SEO) Important for Your Website?
SEO affects the visibility of your website on a search engine let’s say like Google since it is the number one search engine. Let’s specify that when we talk about SEO visibility then we are talking about unpaid visibility in Google. There is also SEM which is the paid version of visibility at a search engine. But right now, let’s concentrate on just SEO. Pretty much the result of optimizing SEO means more people finding your website. The challenge is how to use and improve SEO on a website to bring more sales, traffic, and revenue.
Nowadays people turn to Google to search for all types of interest. Improving SEO makes your website show up on their search engine when your website mentions the same results that people are looking for. And this represents an opportunity to connect with more people and answer their questions or sell them a product.
Organic Search Results
The organic search engine results pages (SERPs) can be influenced by SEO. And by organic, it means an unpaid ranking. Organic search results tend to be more credible to the general public than paid advertisements and as a result, receives more clicks. When SEO is set up correctly and in combination with good quality content then it gets ranked with the right search keywords and traffic. Optimizing a website will get you indexed in Google and eventually will appear in more results.
What Works for Driving Traffic from Search Engines?
Google is the king of the search engine and responsible for most of the search engine traffic in the world. Therefore paying extra attention to getting a website indexed and ranked in Google is important for SEO results. Google is constantly looking for websites with high-quality information related to the search’s query.
*Google would read and crawl your website searching for the right keywords.
*It would then search the types of links on that website searching for the level of trust.
*Also, it would search how fast the page is loading, especially how fast is it for mobile.
*Google would also search your content looking to read if it is original or duplicates.
There are many other factors that Google use for their ranking.
More Tips to Rank a Website in Search Engines
Make sure Google can crawl your website. Have a website design that works on desktop, tablets, and mobile.
*Use Google Webmaster Tools to index your website.
*Put the keyword in the title, content, paragraph but avoid overusing the keyword.
*Pay attention to the meta description.
*Provide good content.
*Use images and add the keyword on Alt.
*Link to other related content on your site.
*Make sure it is simple to navigate.
*Provide a clear statement for affiliate ads.
*Add high-quality external links.
*Add the keyword in the URL and keep it short.
*Pay attention to security issues on your website.
The work you put in SEO could improve the quality of your organic traffic.
The main focus of SEO is understanding how people search for things and how Google will display answers. Ranking in Google means being rank on the best advertising search engine in the world. The magic of SEO is that it brings traffic to your website for free.
Wendy Reyes Vélez